You searched for: "*"

The results has been filter on Authors containing Aulikki Luukinen.
ANA has found 1 results for you, in 149 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Managing customer relationship profitability

This paper focuses on customer relationships in retail banking. Understanding customer relationships and especially the profitability of them requires the development of new concepts and tools. The paper discusses some concepts and tools available to...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Kaj Storbacka, Aulikki Luukinen
June 15, 1994
×

Citation

Storbacka and Luukinen (1994a, June 15). Managing customer relationship profitability. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/managing-customer-relationship-profitability